Making healthcare as personal as the individual you are

2 brands

noah™ and zoey™: two paths to wellness, one shared vision. Innovating for men and women with care as individual as you are.

3 countries

From Singapore's city beat to the vibrant streets of Tokyo, we're crafting a seamless healthcare experience, locally nuanced and universally accessible.

6 areas

From robust hair health to restful sleep, we cover sexual wellness, pre-natal care, skin care and weight management. Personalised pathways for pivotal health matters.

60,000 members

Empowering 60,000 members and growing across Asia. Join a community where personal health is the heart of our collective journey.
Digital
personal
affordable
Inclusive
Accessible
Digital
Personal
Affordable

Brands

At Ordinary Folk, we understand that being better is a journey. We’re always pushing the boundaries for better products, services and technology — for healthcare that’s simple, smart and right for you.
Better Health, Better You