Ordinary Folk
Ordinary Folk
Ordinary Folk

Personalised healthcare, built for Asia.

The company behind noah and zoey. More than 200,000 users across Singapore, Hong Kong and Japan.

Mission

Care that changes as each patient does.

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Beliefs
What we believe
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Brands
Two brands. Three markets. One platform.
Men’s healthVisitSGHKJP
noah
Men’s health, from hairline to hormones.Hair · Sexual health · Weight · Testosterone
Women’s healthVisitSGHKJP
zoey
Women’s health, from first pill to menopause.Birth control · Weight · Menopause · Hormonal health
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Areas of care
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Where we operate
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A note from the founder
September 2026

Two people can have the same condition and need different treatment. And what works for someone today may need to change over time.

We want care that keeps up with that. It takes software that helps us understand each patient, and doctors, pharmacists and a delivery network that can act on what we learn.

For many people, we’re the first place they turn when they finally decide to get help. When they come back for something else, we take that as trust.

Our next phase is about earning more of it, with care that gets more personal the longer we know you.

Sean— Sean
News
Announcements and press
As featured in
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Careers

Still the ground floor.

Three markets, 200,000+ patients and still early enough that what you build shapes where we go next.

See Open Roles→