Ordinary Folk

Brand Marketing Manager (SG)

Since the 1930s, the way we commute, socialise and make payments have changed, and yet our fundamental approach to the healthcare system hasn’t. At Ordinary Folk, we ’re reimagining the building blocks of healthcare, through Noah, Zoey, and Cyrus. Noah allows men to receive remote diagnosis and treatment across varying areas of care. Through Zoey, women’s sexual wellness and fertility journeys are supported with thoughtful products and services. Cyrus, our modern logistics fleet makes ultra fast deliveries for medication with the help of AI

Responsibilities

The role

Strategize and lead brand & promotion campaign strategy in Singapore: understand the audience, and competitive landscape, design a full marketing mix plan to create brand awareness, drive brand differentiation, and product preference to support business goals
Own campaign objective, planning, execution and be accountable for campaign results
Manage creative, SEO, content and media partners - from resource planning, to timeline and budget management
Possess excellent business judgment, strategic aptitude with strong analytical skills to derive actionable insights from data and market intelligence and provide them to internal stakeholders
Build and maintain relationships with key external stakeholders such as KOLs, medical professionals and brand partners
Operate autonomously, have excellent communications skills and the ability to articulate ideas and influence stakeholders
Be an advocate for the Ordinary Folk brands and ensure that all marketing activities are aligned and build the brands internally and externally

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Qualifications

Apply

Your Experience

5 or more years of experience in marketing or advertising agency, ideally with consumer healthcare brand experience
Proven track record in running successful insight led Omni channel marketing campaigns

Your Skill

Effective communicator, and presenter, with thought leadership qualities
Savvy with marketing full-funnel campaigns
Excellent cross-functional skills including customer lifecycle management, social media and content marketing
Strong project management and problem-solving skills to successfully manage multiple priorities
Entrepreneurial mind-set and an ability to adapt and learn, take risks and challenge the status quo

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Apply