Brand Marketing Manager (SG)

Since the 1930s, the way we commute, socialise and make payments have changed, and yet our fundamental approach to the healthcare system hasn’t. At Ordinary Folk, we ’re reimagining the building blocks of healthcare, through Noah, Zoey, and Cyrus. Noah allows men to receive remote diagnosis and treatment across varying areas of care. Through Zoey, women’s sexual wellness and fertility journeys are supported with thoughtful products and services. Cyrus, our modern logistics fleet makes ultra fast deliveries for medication with the help of AI
Responsibilities

The role

  • Strategize and lead brand & promotion campaign strategy in Singapore: understand the audience, and competitive landscape, design a full marketing mix plan to create brand awareness, drive brand differentiation, and product preference to support business goals
  • Own campaign objective, planning, execution and be accountable for campaign results
  • Manage creative, SEO, content and media partners - from resource planning, to timeline and budget management
  • Possess excellent business judgment, strategic aptitude with strong analytical skills to derive actionable insights from data and market intelligence and provide them to internal stakeholders
  • Build and maintain relationships with key external stakeholders such as KOLs, medical professionals and brand partners
  • Operate autonomously, have excellent communications skills and the ability to articulate ideas and influence stakeholders
  • Be an advocate for the Ordinary Folk brands and ensure that all marketing activities are aligned and build the brands internally and externally

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Qualifications
Apply

Your Experience

  • 5 or more years of experience in marketing or advertising agency, ideally with consumer healthcare brand experience
  • Proven track record in running successful insight led Omni channel marketing campaigns

Your Skill

  • Effective communicator, and presenter, with thought leadership qualities
  • Savvy with marketing full-funnel campaigns
  • Excellent cross-functional skills including customer lifecycle management, social media and content marketing
  • Strong project management and problem-solving skills to successfully manage multiple priorities
  • Entrepreneurial mind-set and an ability to adapt and learn, take risks and challenge the status quo