SEO Manager

Since the 1930s, the way we commute, socialise and even how we make payments have changed, and yet our fundamental approach to the healthcare system hasn’t. At Ordinary Folk, we’re reimagining the building blocks of healthcare, through Noah and Zoey. Noah allows men to receive remote diagnosis and treatment across varying areas of care. Through Zoey, women’s sexual wellness and fertility journeys are supported with thoughtful products and services.

No single day in a high-growth startup is the same but you can expect to be doing some of the following

  • Developing and implementing Noah and Zoey's SEO strategy with a focus on organic acquisition growth; you’ll define a set of tactical, quick wins as well as keep an eye on longer-term focus areas that will be productive of sustained results
  • Conduct user-centric SEO research and analysis and be a master of core SEO activity such as technical SEO optimisation, on-page optimisation, keyword research, content gap analysis and offsite SEO
  • Working directly with Product & Engineering teams to define a technical roadmap that will support better SEO performance; you’ll help the team prioritise their efforts to ensure we are laser-focused on items that will deliver large returns on effort
  • Identifying and executing on key content pillars that will support the education and conversion of potential Noah and Zoey users into patients.
  • Building the SEO operating model including frameworks, processes and systems that will support excellent SEO hygiene
  • Reporting results of SEO programs back to the business and tying these results back to whole-of-business OKRs
  • Continuously finding ways to automate and scale the way we run SEO projects here at Ordinary Folk

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


To be effective as the first SEO Manager at Ordinary Folk, we think you’ll need a few things

  • You will have 5+ years' of SEO experience under your belt, with time owning and leading a business’ SEO strategy as well as in execution
  • You’ll be able to point to the direct impact that your SEO contributions have had on the growth and success of a business
  • Your skillset is flexible - you are equally comfortable defining content strategy as you are with the technical, platform-driven side of SEO which supports scaling and sets the foundations for sustained growth
  • Your penchant for creativity is matched equally with your analytical prowess - you're able to draw interesting insights from data to drive strategies and solutions that support exceptional SEO performance
  • You have a strong project management skillset, with the ability to balance many moving parts simultaneously and ensure that nothing slips through the cracks
  • You’re extremely comfortable with ambiguity - we’re an early stage startup operating in a very dynamic way which means priorities and pace can change rapidly.
  • You must be able to thrive in ambiguous situation (see point above).
  • You’re also not afraid to roll up your sleeves and get things done - you know that startups are about end-to-end execution and that no task is too big or too small